A better way to prove marketing performance.

Your success starts with full alignment of business goals and the outcomes marketing will be measured on. Map business goals to marketing objectives and key results so it’s crystal clear what’s expected, and those expectations actually move the needle for the business. Revup ensures you have precise OKRs (Objectives & Key Results) that are related to each program in your marketing plan.

Marketers frequently fall short of expressing marketing value in terms executives and investors understand and care about. Translate marketing outcomes to financial impact your CEO and CFO will get – not only revenue and pipeline but also those intangible outcomes related to brand-building and customer success.

Time to pitch all of those spreadsheets and wondering which one is the right version. Measuring marketing ROI starts with complete mastery of your budget. Revup makes it fast and simple to organize your budget, allocate funds and reallocate on the fly. Give ownership and clear accountability to your team as you see fit.

Every dollar counts! You need complete visibility into your expenses – what’s spent, what’s contracted, what’s allocated, and what’s available. Get flexible expense management you can delegate to your team without the worry of breaking spreadsheet formulas or over-writing changes. And your data is easily exported to share and reconcile with accounting.

What’s the plan if we get cash infusion? How about if we need to make cuts? Compare scenarios side-by-side in advance so you can visualize not only how budget will be allocated differently, but also how performance expectation should be adjusted and how ROI will be impacted.

Revup helps you speak CEO/CFO and prove the financial impact marketing has on the business. Businesses rightly demand accountability from marketing before providing more budget. But marketing insists on the requested budget to be held accountable to what may otherwise be unattainable expectations. Revup ends this “chicken-and-egg” situation by giving both parties what they need.

Marketing reporting structure is never one-size-fits-all. Whether you manage one marketing plan for your business or you split it by product line, division, subsidiary, or geography; Revup allows you to define multiple teams with multiple plans along with roles and visibility control for leaders, directors, and individual contributors.