Plans & pricing

Meets you where you are. Scales as you grow.

Start free. Choose Agility to master your budget, Performance to prove financial impact, or Enterprise for deep process integration.

Free
Get your budget out of the spreadsheet.
$0
forever
1 marketing plan
Up to 3 users
Budget allocation & delegated expense tracking
Marketing playbook
Data import & export
Start free
Agility
Master the budget. Kill the spreadsheets.
$39
per month, billed annually
Everything in Free
Unlimited marketing plans
Up to 10 users
AI Assistant & MCP Server
Plan templates & AI website strategist
Email support
Start free
Most chosen
Performance
Prove financial impact - revenue and beyond.
$99
per month, billed annually
Everything in Agility
Up to 20 users
Goals & performance tracking
Business value modeling
ROMI & board-ready reports
Priority support
Start free
Enterprise
Deep process integration, portfolio-wide.
$249
per month + scoped integrations
Everything in Performance
Unlimited users
Custom third-party integrations
Named success manager
Talk to us
Subscriptions are prepaid in monthly increments. Downgrades and cancellations take effect after the current commitment period.

Compare every plan

Capability Free forever Agility Performance Enterprise
Budget allocation & ownership ✓ ✓ ✓ ✓
Delegated expense tracking ✓ ✓ ✓ ✓
Marketing playbook ✓ ✓ ✓ ✓
Marketing plans 1 Unlimited Unlimited Unlimited
Users 3 10 20 Unlimited
Teams 1 3 5 Unlimited
Data import & export ✓ ✓ ✓ ✓
Expense management reports ✓ ✓ ✓ ✓
AI Assistant — ✓ ✓ ✓
MCP Server — ✓ ✓ ✓
Goals & performance tracking — — ✓ ✓
Business value modeling — — ✓ ✓
ROMI & board-ready reports — — ✓ ✓
Scenario planning — — ✓ ✓
Custom third-party integrations — — — Scoped
Support Online docs Email Priority Named CSM

Pricing questions

Anything else, just ask.

Why do you recommend annual billing? +
Two reasons. You save 20%, and you need a few quarters of expense and performance data before the ROI story is genuinely persuasive. A month of Revup shows you a tidy budget; three quarters shows you what marketing returned.
Is it priced per user? +
No. Each plan is one price per month, not per seat. Free includes 3 users, Agility 10, Performance 20 and Enterprise unlimited - so the people who spend money can track it themselves without the cost going up.
What happens if we downgrade or cancel? +
Your subscription is prepaid in monthly increments. Downgrading or cancelling takes effect after the current commitment period, and your data remains exportable throughout.
Do we need Performance to prove impact? +
Yes. Agility is budget and expense mastery — the foundation. Performance adds goals, OKRs, business-value modeling, ROMI and scenario planning, which is where the board conversation actually happens.
How are custom integrations handled? +
Enterprise integrations are scoped and quoted as fixed-cost projects against your specific systems, so you know the number before work starts. No open-ended professional services.

It's budget planning season.

Start free today and have a defensible plan before the number is due.

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